Naslov
E-commerce Analysis in selected European Union Countries: Position of Croatia

Autori
Kurnoga, Nataša ; Slišković, Ana

Izvornik
Croatian Review of Economic, Business and Social Statistics (CREBSS) (1849-8531) 3 (2017), 2; 62-72

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
cluster analysis, e-commerce, Internet use, multivariate analysis, online purchase, post-transition countries

Sažetak
Computer and mobile technology, Internet use and e-commerce have grown enormously in last years. The main aim of this paper was to analyze the e-commerce of Croatia, the European Union (EU) countries and the post-transition EU countries. Due to technological progress, the paper among other things, analyzes the trend of online purchase at the Croatian and EU level. The analysis revealed the presence of a linear trend. Furthermore, hierarchical and non- hierarchical cluster analyses were used to classify the countries, first at the EU level and then at the level of the post-transition EU countries. Two variables, Internet use expressed as a percentage of individuals with last Internet use in the last 12 months and Internet purchases expressed as a percentage of individuals with last online purchase in the last 12 months, were used to classify those countries. According to Ward’s method with squared Euclidean distances and dendrogram, the countries were classified into three clusters, which was further the basis for the k-means method. Finally, the cluster analysis was resulted in the following three clusters: most developed, developed and less developed. Croatia was classified in the less developed cluster at the level of the EU countries, while at the level of the post-transition EU countries was classified in the developed cluster.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

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