Naslov
THE IMPORTANCE OF UNDERSTANDING EVENT EXPERIENCE

Autori
Trošt Lesić, Klara ; Brščić, Kristina ; Dropulić Ružić, Marinela

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
4 th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2017 Tourism and Creative Industries: Trends and Challenges / Marković, Suzana ; Smolčić Jurdana, Dora - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2017, 605-618

Skup
Tourism and Creative Industries: Trends and Challenges

Mjesto i datum
Opatija, Hrvatska, 04.05.2017. - 05.05.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Keywords event experience, repeated visit, event visitors, event participants, sustainable event

Sažetak
Purpose – The purpose of this paper is to examine the event experience in the context of event attendees (visitors) and event participants, as well as the relationship between the intensity of the experience and a repeat visit to the event. Design – Objectives of the research are: 1) to analyse if event experience vary depending on the type of event, 2) to analyse if event experience of event attendees differs from those of event participants, 3) to analyse if event experience differ depending on of attendees and participants' gender, 4) to determine impact of participants and visitors' intensity of the event experience on their repeated visit. Methodology – Data was collected though three different self-complete questionnaires on a sample of 185 visitors and 276 participants of events held in tourist destination Vrsar, in Istria County. Research was conducted from March through September 2015. Approach – The research methodology was based on two fundamental approaches which include the use of descriptive and inferential analyses. Hypotheses were tested using Pearson Chi-Square Test, Kruskal Wallis test and Mann-Whitney tests with Bonferroni correction. Findings – Events’ visitors and participants have different experiences on different type of events. A more detailed analysis showed that different experiences vary depending on events’ visitors and participants’ gender and type of event (sports, cultural or artistic). Analysis of impact of event experiences on repeated visits shows that increases of experience intensity have impact on repeated visits. Originality of the research – In the paper, the relationship was determined between the experience intensity and a repeat visit to the event, which means that a high quality designed event is the basis of the sustainable development of the event

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA