Naslov
Inbound tourism within the context of Russian tourist market transformation

Autori
Lepeshkin, Vyacheslav A. ; Khristov, Todor T. ; Gregorić, Marina

Izvornik
Obrazovanje za poduzetništvo - E4E (1849-7845) 6 (2016), 1; 121-135

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni

Ključne riječi
Croatia, inbound tourism ; outbound tourism ; Russia

Sažetak
Russian outbound tourism is well noticed in the World Tourist Market. Exporting tourist services to Russia has been the boon for the economies of many countries. Nowadays new tendencies are being revealed which should radically change the structure of Russian national tourism and influence the International tourism. There are outer and inner, market and political reasons for that. In Russia the government supports the inner and inbound tourism by means of programs and the strategy of its development. Entrepreneurial activities, competition, investment in tourism and tourist infrastructure are growing as well. In nowadays Russia the shift from “The industry of outbound tourism” to “The industry of national tourism” is well seen. The latter brings additional revenues to Russian regions. Current economic and political situation is contributing to this process. The economic-crisis-related decline in incomes pushes Russians to travel abroad less and instead increases the number of travelers within the country to cheaper destinations. Facing economic sanctions Russian authorities search for inner investment and the possibilities to reduce the cost of import. They started paying more attention to inner tourism. Under the slogans of “import-substitution” and “counter- sanctions” some restrictions on outbound tourism, preferences for the national tourism industry, and stimulation of consumers’ demand were elaborated in this paper. Also the outbound tourism restrictions, prohibition for some foreign companies to act on Russian tourist market became a political factor. The decline of Russian outbound tourism strengthens the competition among its destinations. It is related to Republic of Croatia. The number of Russian visitors to Croatia declines from year to year. On the one hand it may have negative influence on Croatian tourist market, on the other – it opens new possibilities to find ways to attract more visitors from Russia. We suppose that it may be in the interest of Croatia.

Izvorni jezik
Engleski

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