Naslov
The impact of small and medium entrepreneurship on tourism development in the Republic of Croatia

Autori
Gregorić, Marina ; Andreja Kovač Pajić

Izvornik
Journal of business paradigms (2459-5004) 1 (2016), 1; 85-94

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
funds ; partnership ; small and medium enterprises ; tourism ; trends

Sažetak
The aim of this research paper is to analyse the development trends of small and medium entrepreneurship in the tourist industry of the Republic of Croatia and to find out how entrepreneurship plays a relevant role in the development of economic growth in Croatia, with emphasis on its impact on tourism as one of the major growing industries in the world. Small and medium enterprises are more efficient, flexible and specialized, more open and oriented to new technologies and also more able to utilise opportunities in their markets. In order to support the consistent growth of entrepreneurship, it is important to include governmental funding, whether from local or EU funds. The objective of the paper is to define the current situation of small and medium entrepreneurship in the tourism sector, to find out whether enterprises use funds and sources from EU funds or from other relevant state or regional institutions. The methodology applied in this research consists of a secondary literature review, the qualitative method by use of in-depth interviews with owners and managers of small and medium enterprises, quantitative data analysis through a conducted survey as well as the comparative method in order to contrast the available statistical data. The major results implicate that tourism in Croatia works regionally, which means that there is insufficient initiative, structured investment policy and support for small and medium enterprises in the tourism sector. In order to support entrepreneurship in tourism, there should be a united awareness of the needs, opportunities, knowledge and coordination involved in directing small and medium entrepreneurs in their specific field of development. There should be more initiative and common partnership between small and medium entrepreneurs and the government on all levels and all types of business influencing tourism and being part of the tourism product. This is necessary to achieve in order to utilise the tourist market potential and thus gain a more competitive position on the international market. The contribution of this research is in understanding the current situation and future trends of the position of small and medium enterprises relevant for tourism development in Croatia as well as in addressing some specific improvements and changes which should be undertaken in order to create partnership and improve the coordination of all players in tourism.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Rad je prezentiran putem frontalnog predavanja (prezentacije) na 5th PAR International Leadership Conference (PILC 2016) - Leadership through Partnership ; 18.-20.03.2016.g., Rijeka.

POVEZANOST RADA