Pregled bibliografske jedinice broj: 922318
Reaching, Engaging and Bonding with Voters on Social Media : The Case of 2014/2015 Croatian Presidential Elections
Reaching, Engaging and Bonding with Voters on Social Media : The Case of 2014/2015 Croatian Presidential Elections // Medijske studije, 8 (2018), 16; 61-77 doi:10.20901/ms.8.16.5 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 922318 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Reaching, Engaging and Bonding with Voters on Social Media : The Case of 2014/2015 Croatian Presidential Elections
Autori
Sinčić Ćorić, Dubravka ; Brečić, Ružica ; Šimunjak, Maja
Izvornik
Medijske studije (1847-9758) 8
(2018), 16;
61-77
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
social media, political campaign, presidential elections, democratisation of politics
Sažetak
This paper examines the ways in which presidential candidates utilise social media as a tool in their election campaigns in order to democratise politics and political representation. The study is based on content analysis of statements published on the official Facebook and Twitter pages of candidates in the 2014/2015 Croatian presidential elections. The results show that candidates did not to use social media to reach, engage and form stronger bonds with potential voters. By failing to do so, they have missed an opportunity to bring disenchanted voters back into the political arena and potentially increase the legitimacy of the democratic processes.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
- Scopus
Uključenost u ostale bibliografske baze podataka::
- DOAJ
- ERIH PLUS
- HRČAK
- Proquest
