Naslov
Facebook ads as recruitment for online drug surveys: the Holy Grail?

Autori
Jerković, Dijana ; Lotar Rihtarić, Martina ; Horvat, Tvrtko

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, pp prezentacija, znanstveni

Skup
Lisbon Addictions, the second European Conference on Addictive Behaviours and Dependencies

Mjesto i datum
Lisabon, Portugal, 24.10.2017. - 26.10.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Facebook ads ; recruitment strategy ; drug survey

Sažetak
Facebook advertisements were used as a recruitment strategy in the European web survey project. The aim of this paper is to provide a cross-national comparison of the outcome of such strategy for those countries with available information: Croatia, Switzerland and the Netherlands. Specificities of the recruitment in each country will be considered (criteria for targeting participants, duration of the campaigns, costs…), as well as differences in the characteristics of the participants reached. Suggestions for the enhancement of this strategy will be discussed.

Izvorni jezik
Engleski

Napomena
Rad je prezentiran kao dio strukturirane sekcije na temu "Online surveys of drug users: proceed with caution".

POVEZANOST RADA