Naslov
Modern trends reshaping hotel industry

Autori
Strugar, Ivan ; Knežević, Blaženka ; Sertić, Ana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Conference Proceedings Knowledge and Business Challenge of Globalization 2017 / Kovač, Tatjana ; Cingula, Marijan - Celje : Fakulteta za komercialne in poslovne vede, Celje, 2017, 432-440

ISBN
978-961-6997-04-1

Skup
7th International Scientific Conference Knowledge and Business Challenge of Globalization 2017

Mjesto i datum
Celje, Slovenija, 17.10.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourism, hospitality, mobile commerce, Internet

Sažetak
In recent decade people are facing increased global popularity usage of mobile devices in everyday life. It has drastically changed the way people are traveling, arrange and book their trips. Internet has become more available to general public in terms of costs and accessibility. It is used either for browsing, online payments, online orders and purchases, checking e-mails or just simple usage of social media. This trend, which predicted to grow, is forcing any kind of industry competitors to provide their audience with satisfactory mobile experience. With the rise of consumer adoption of mobile devices, companies are forced to adopt this kind of technologies too. Due to the increased usage of mobile devices and consumer preferences for mobile applications, businesses have to use them as part of business strategy. Travelers now use mobile devices to be even more mobile. Development of mobile apps increased usage of social media, news pages and mail applications for every day work. It is important to mention smart tourism and intelligent tourism as a new concept of mobile technologies integration. Tourism is information based industry where in 21 century consumers want to be informed before, during and after a trip. Nowadays when customers expect to browse, order and pay, by their mobile devices, hospitability industry has to adjust and develop their business and technological infrastructure in order to be competitive. This paper is focused on hospitality industry, specifically hotels and their adoption on this trend.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA