Naslov
Creating Innovative Culture in Function of Enhancing Business Development

Autori
Ristovska, Nataša ; Bareša, Suzana ; Serafimović, Nataša

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 4th Biennial International Scientific Conference ICON BEST 2015: Economic Analysis of Global Trends in Tourism, Finance, Education and Management / - Skopje : University of Tourism and Management in Skopje, Macedonia, 2015, 72-82

Skup
4th Biennial International Scientific Conference ICON BEST 2015

Mjesto i datum
Skopje, Sjeverna Makedonija, 09.10.2015. - 11.10.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
innovation, culture, development, business practice

Sažetak
This paper analyses the influence of innovative business culture on company’s development. The aim of the paper is to present how companies can redesign their business culture and organizational climate in order to increase and encourage innovative ideas among employees. The formulation and implementation of innovative business practice is a trump of the top management to outrival the key opponents. Detailed examination of best practices in the most innovative organizations is provided. Furthermore, an elaboration of the advantages of liberating the innovative and creative spirit in the company is included. A focus on the employees’ resistance on change is also given. The research is conducted on a total of 200 examinees from the top twenty most successful companies in the Republic of Macedonia for 2014. The results highlight the key aspects and importance of creating innovative business culture and policy for company’s better implementation of development strategy and therefore, gaining competitive advantage, larger market share and better financial results.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA