Naslov
Music Event as a Tourist Product: Specifics, Issues, Challenges

Autori
Krajnović, Aleksandra ; Gortan-Carlin, Ivana Paula

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Mobilities, Tourism and Travel Behavior - Contexts and Boundaries

Urednik/ci
Butowski, Leszek

Izdavač
IntechOpen

Grad
Rijeka

Godina
2018

Raspon stranica
17-34

ISBN
978-953-51-3727-6

Ključne riječi
event management, cultural tourism, tourism destination, music event, sustainable tourism

Sažetak
In this chapter, the authors describe the concept of cultural tourism using an example of event tourism, specifically music events on coastal tourist destinations. As an example, the authors describe Istria, one of the strongest tourist regions in Croatia, showing effective ways in managing events using a strategic approach and having well-organized stakeholders. They continue by providing an additional analytical presentation of issues relating to music events, as one of the key subgroups of the events. Furthermore, the authors give an overview of the challenges and specificities that are occurring today in the field of not only music event management but also event management in general by using, once again, the example of coastal tourist destinations. The authors conclude that the scientific aspects of cultural tourism and event management are of increasing importance since these events are becoming an integral part of the tourism product of each destination, and the experience, as well as the motive and outcome of each event, becomes one of the key categories in the life of a postindustrial man. For a better understanding of an event as a complex phenomenon, the authors advocate for further ontological research and a multidisciplinary approach.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Znanost o umjetnosti

POVEZANOST RADA