Naslov
Organizational Culture in Croatian Hospitality Industry

Autori
Cerović, Zdenko ; Grudić Kvasić, Sanda ; Ivančić, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Marketing Presentation of Accommodation and Destination Facillities Attracts Tourists and Encourages Consumption / Radišić, Franjo - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2012, 109-118

Skup
The Function of Management inIncreasing Tourism Consumption

Mjesto i datum
Opatija, Hrvatska, 03.05.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Organizational culture, organizational structure, hospitality industry, management

Sažetak
Organizational culture is the whole of attitudes, values, norms, beliefs and views shared by the majority of employees within a company. Organizational culture has an impact on the company's organization, the type of its organizational structure, degree of centralization and leadership style. Organizational culture as a part of the organizational system make san important basis and prerequisite for the successful performance of a hotel. In the paper, authors want to explore particularities of the organizational culture in the Croatian hospitality industry. The objects of the research are Croatian hotels with the emphasis on stock companies in tourist destinations. The goal of the paper is to specify and investigate the characteristics of the organizational culture in Croatian hotels. Also, the purpose of the paper is to prove the importance of organizational culture and its contribution to the competitiveness of Croatian hotels. Results are obtained using qualitative and quantitative methods with the emphasis on multiple correlations. Research findings indicate that the most effective way for motivating the seasonal work force in hospitality industry is to increase salaries. Since there has not been many systematic research of organizational culture in Croatian hospitality industry, this paper opens enough space for further theoretical and applicative improvement.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA