Pregled bibliografske jedinice broj: 917820
THE USE OF ANGLICISMS IN CROATIAN TOURISM PROMOTIONAL MATERIALS
THE USE OF ANGLICISMS IN CROATIAN TOURISM PROMOTIONAL MATERIALS // 2nd Advances in Hospitality and Tourism Marketing & Management Conference
Lahti, 2012. str. 1-7 (predavanje, podatak o recenziji nije dostupan, sažetak, ostalo)
CROSBI ID: 917820 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
THE USE OF ANGLICISMS IN CROATIAN TOURISM PROMOTIONAL MATERIALS
Autori
Blažević, Nevenka ; Vaić, Nikolina
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo
Izvornik
2nd Advances in Hospitality and Tourism Marketing & Management Conference
/ - Lahti, 2012, 1-7
ISBN
978-960-287-139-3
Skup
2nd Advances in Hospitality and Tourism Marketing & Management Conference
Mjesto i datum
Krf, Grčka, 04.05.2012. - 07.05.2012
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Podatak o recenziji nije dostupan
Ključne riječi
anglicisms tourism promotional materials frequency of anglicisms integration of anglicisms
Sažetak
This paper analyzes the use of anglicisms in Croatian tourism promotional materials. The research has been undertaken having three main objectives in mind. Firstly, it focuses on the frequency of anglicisms in investigated corpora. Secondly, the analysis includes the phonological, orthographic, morphological, syntactic and semantic integration of English words into the receiver language. In the presented research the authors have also tried to reveal the motivation for the use of anglicisms in Croatian tourism promotional materials.
Izvorni jezik
Engleski
Znanstvena područja
Filologija
POVEZANOST RADA
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
