Naslov
Money or skills – what is more important – stories from Croatian franchisees

Autori
Erceg, Aleksandar ; Perić, Julia

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Conference proceedings of 12th International Conference: "Innovative Responses for Growth and Competitiveness" / Pavić, Ivan ; Muštra, Vinko ; Visković, Josip - Split : Ekonomski fakultet Sveučilišta u Splitu, 2017, 155-175

Skup
Challenges of Europe: Innovative Responses for Growth and Competitiveness

Mjesto i datum
Split, Hrvatska, 17.05.2017. - 19.05.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Franchising skills, Croatia, Franchisees, Franchisors

Sažetak
Franchising, although among oldest organizational forms, is becoming more and more significant business start up model. It represents a relationship between two parties – franchisors and franchisees. Franchisees are often perceived as “light” entrepreneurs or frantrepreneurs (Sundbo et al., 2001). Although working with the proven business system, franchisees do need to have some skills and motivation to follow the game of a franchisor and to make it on their own. That is why they are considered to be somewhere between employees and entrepreneurs. If entrepreneurs want to succeed with their business they usually need different skills. In case they lack some of the needed skills, they can take different courses, but in most cases, they will try to improvise, which can jeopardize their potential success in business. On the other hand, franchisors are providing training to their franchisees as part of their contractual relationship. Thus, franchisees receive different education for the potentially missing skills needed for the success of their businesses without any additional costs, since franchisors want to have successful franchisees. So, it might be seen as though franchisees do not need any skills in order to be successful business owners. If so, why do many franchisees fail? The aim of our paper is to research whether money is enough for frantrepreneurs to start and grow their business or are skills as necessary. Therefore, the main research question of the paper is – what is more important for the success of franchisees (frantrepreneurs) – having the money or having skills? The paper looks upon several Croatian franchisees and franchisors from different industrial sectors. Research will be done through online questionnaire within Croatian franchising community and CATI interviews with selected franchisors, master franchisees and franchisees who have started their entrepreneurial “adventure” through franchising. Based on conducted research, main paper contribution are implications for further research. Since authors will argue that knowledge and skills are equally important (if not, sometimes, even more) as having money this paper can lead to further research about the common skills and competencies of successful frantrepreneurs and the role of both formal and informal education system in promoting franchise and raising the percentage of successful franchise systems.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA