Naslov
The Impact of Productive Negotiation Techniques on the Competitiveness of Croatian Hairdressing Products Market

Autori
Galović, Tomislav ; Bezić Heri ; Lopac, Paula

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
TRADE PERSPECTIVES 2017 Specialization and Customer Centered Retailing / Baković T. ; Knežević B. ; Dužević I. - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu ; Hrvatska gospodarska komora (HGK), 2017, 141-159

ISBN
978-953-346-047-5

Skup
PERSPEKTIVE TRGOVINE 2017. Specijalizacija i prilagodba potrošačima u maloprodaji

Mjesto i datum
Zagreb, Hrvatska, 29.11.2017. - 30.11.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
negotiation techniques, competitiveness, hairdressing products, financial crisis

Sažetak
Research analyses negotiation techniques in hairdressing products market with special focus on professional hair cosmetics sales in Croatia. The main object of this research is the negotiation techniques that ensure the increased international competitiveness of products of the Croatian hairdressers’ market. By using innovative negotiation techniques, an appropriate level of business activity is achieved which contributes to the active struggle against possible negative effects within the market. The recommendations and proposals are given based on the results of research.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA