Naslov
NEW ENERGY MEASURES FOR SUSTAINABLE LOCAL DEVELOPMENT – A CHALLENGE FOR HOTEL INDUSTRY

Autori
Krstinić Nižić, Marinela ; Trinajstić, Maša ; Blažević, Branko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
TOSEE - Tourism in Southern and Eastern Europe 2017 / - Opatija : Faculty of Tourism and Hospitality Management, Opatija, Croatia, 2017, 279-290

Skup
ToSEE - Tourism in Southern and Eastern Europe 2017 ; Tourism and Creative Industries: Trends and Challenges

Mjesto i datum
Opatija, Hrvatska, 04.05.2017. - 06.05.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
sustainable local development, new energy measures, hotel industry, economic and financial analysis

Sažetak
PURPOSE – The hotel industry consumes large amounts of energy in order to maintain the high level of comfort and service quality. According to the guidelines set in the EU Energy Efficiency Action Plan, the service sector, including the hotels, could achieve 30% energy savings by 2020. Therefore, the aim of this paper is to analyse and propose new measures to increase energy efficiency, reduce energy costs and achieve sustainable local development. METHODOLOGY – The paper presents a cost-benefit analysis of investment projects, conducted using secondary internal data on energy consumption obtained from hotel companies on the Crikvenica - Vinodol Riviera. The analysis can be used as a base for decisions on the introduction of new energy efficiency measures. The analysis was conducted on a small, medium and large hotel in order to determine whether the hotel size affect the return on investments. FINDINGS – The results demonstrate that the introduction of new energy saving measures plays an important role in reducing energy costs. According to the conducted analysis, the quickest return on investment is achieved in the medium size hotel, since ROI is affected not only by the size of the hotel, but also the place, time and manner of energy consumption. CONTRIBUTION – Many studies have been initiated and conducted by engineers and architects, but only few have been carried out by academics in tourism and hospitality. Therefore, this paper tends to fill the research gap. Based on the conducted economic-financial analysis, the authors suggest new measures for reducing energy costs, which at the same time represents the practical contribution of this research. The proposed measures provide the guidelines for tourism management on how to achieve successful creative development in their hotels, which in turn leads to a sustainable local development.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA