Naslov
Crowdfunding for Employment of People with Disabilities: A Sweet Story from Križevci (HR)

Autori
Tkalec, Damjan ; Zec, Ivona ; Belani, Hrvoje ; Pašičko, Robert

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
2nd CRODMA Conference 2017 - Customer Relationship Management: The impact of digital technology / Dobrinić, Damir - Zagreb : Hrvatska udruga za direktni i interaktivni marketing (CRODMA ), 2017, 35-44

Skup
2nd Croatian Direct Marketing Association Conference

Mjesto i datum
Varaždin, Hrvatska, 12.10.2017. - 13.10.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
crowdfunding, people with disabilities, social enterprise, local community, perks

Sažetak
Crowdfunding is a process of collecting small amounts of capital from a large number of individuals and companies in order to finance a new and innovative business idea or an enterprise. It is usually performed via websites running a crowdfunding platform and also social networks to connect investors and entrepreneurs together. This paper presents an experience report on conducting a crowdfunding campaign for the social enterprise in Križevci, Croatia, that already employs people with disabilities in production of handmade chocolates and chocolate pralines. Three-week long campaign in spring 2017 achieved both primary and extended goals by collecting more than 7200 USD, that will contribute in opening Choco Bar as a new section of the enterprise and employing five more people, of which two are persons with disabilities. The storyline of the campaign presented a heartwarming story and the perks have been designed to include a wider group of local enthusiasts, such as home beer and lined lace producers, in order to promote new branding potential for the city overall. Additional empowerment to the campaign has been brought by organisers gathered in civil initiative named “Volim Križevce” (I love Križevci), sending strong affirmative messages among the local population, as well as nationwide.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Sociologija, Kognitivna znanost (prirodne, tehničke, biomedicina i zdravstvo, društvene i humanističke znanosti)

POVEZANOST RADA