Naslov
The complexity of dialogues between contemporary online consumers and tourist destinations in the digital age

Autori
Vuković, Dijana ; Baj Igor ; Hunjet, Anica

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
BOOK OF PAPERS THEME:CUSTOMER RELATIONSHIP MANAGEMENT The impact of digital technology / Dobrinić, Damir - Varaždin : Hrvatska udruga za direktni i interaktivni marketing (CRODMA), 2017, 81-99

Skup
2nd Croatian Direct Marketing Association Conference (2nd CRODMA Conference 2017)

Mjesto i datum
Varaždin, Hrvatska, 12.10.2017. - 13.10.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Social media ; Customer relationship management ; Integrated tourism product ; Tourist experience ; Contemporary consumer in tourism

Sažetak
More than ever before the success of contemporary, modern day companies depends not only on their ability to develop a good and quality product, that is to say service, the methods and ways of determining prices, the availability of the offer to the buyers, but on the dialogue and means of communication with target consumers. Successful sales in tourism are based more and more on an interactive dialogue, considering that the dynamic of modern society increasingly respects the logic of the networks (networking), and the understanding of its functioning, as well as the changed patterns of the modern consumer becomes the key to understanding the way economy functions. Social media has become an integrated part of the way the modern consumers live and communicate, stay in touch, follow the latest news and connect with the world around them. In this paper a research will be conducted with the goal of determining the ways of dialogue and communication between the makers of an integrated tourist product and the consumers who through the social media became a “tourist product”. The tourist experience will be analyzed in this research through the dimension in which the tourist fells immersed in a virtual environment and through the dimension that it is precisely due to the development of technology he controls the gathered and used information which leads to higher level of involvement around the information and a longer consumer stay in this virtual space.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA