Naslov
GLAMPING – CREATIVE ACCOMMODATION IN CAMPING RESORTS: INSIGHTS AND OPPORTUNITIES

Autori
Cvelić-Bonifačić, Josipa ; Milohnić, Ines ; Cerović, Zdenko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
4TH INTERNATIONAL SCIENTIFIC CONFERENCE: TOSEE - TOURISM IN SOUTHERN AND EASTERN EUROPE 2017 / Marković, Suzana ; Smolčić Jurdana, Dora - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2017, 101-114

Skup
4TH INTERNATIONAL SCIENTIFIC CONFERENCE: TOSEE - TOURISM IN SOUTHERN AND EASTERN EUROPE 2017

Mjesto i datum
Opatija, Hrvatska, 04.05.2017. - 06.05.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
creative accommodation, glamping, camping accommodation, mobile homes, camping management

Sažetak
Purpose – The purpose of this research is to help camping managers understand new guest needs for innovative accommodation and align their strategic management accordingly. Design, Methodology, Approach: The study on glamping accommodation was carried out in 19 Croatian campsites in July and August 2015. Written questionnaires were distributed and collected from 472 respondents. Findings: The findings of this research show that the introduction of glamping, a novel and creative type of accommodation, is creating a new glamping demand. Results indicate that glamping provides a new opportunity for camping managers to win over a new and younger audience, as well as guests who previously tended to stay in hotels and B&Bs. The originality of the research – Camping resort management is an underexplored area of tourism management and very few scientific papers are dedicated to the study of the camping product. This paper is a contribution to the area of camping management and can be seen as a starting point for further research into camping resort management.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA