Naslov
Role of social media networks and content marketing in informal education of employees: case of Croatian business entreprises

Autori
Vrhovski, Ivana ; Sabljar, Petra ; Ratkić, Hrvoje

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
2014 M-sphere book of papers : selected papers presented et 3rd international M-Sphere conference for multidisciplinarity in business and science / Vranešević, Tihomir - Zagreb : Accent Press, 2014, 256-264

ISBN
978-953-7930-06-6

Skup
3rd international M-Sphere conference for multidisciplinarity in business and science

Mjesto i datum
Zadar, Hrvatska, 02.10.2014. - 04.10.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Recenziran

Ključne riječi
educational content ; social media networks ; content marketing ; informal education ; knowledge management

Sažetak
A great deal of research has been conducted worldwide on the habits of social media network users, not only in using social network websites for fun, but for educational and for the betterment of one's purposes. It is considered that sufficient research has not been conducted on the territory of Croatia. Dynamics of social media networks usage can be of help to business entreprises in the creation of internal and external strategies for educating employees or content positioning on the internet for the purpose of attracting new clients. Therefore, the focus of this research is the effect the social media networks have on employee education in small and medium business etreprises in Croatia. Survey and intwerview results conducted on 350 respondents from 300 to 350 Croatian business entreprises about their habits of social media networks usage will be presented and explained further in this research. These results will point out the relationship of Croatian employees toward the quality, usability and usefulness of educational content published on social media networks, as well as the employee's relationship toward the companies that published educational content they find and further use in they daily work. Based on the results of this research, suggestions for content marketing strategy on social media networks will be formed.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Sociologija

POVEZANOST RADA