Naslov
Humor and co-creation as levers of valorization of tourism attractions – a case study from Vodnjan, Croatia

Autori
Slivar, Iva ; Periša, Ana ; Horvat, Anđelina

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
12th International Conference on Business Management & Legal Studies (ICBMLS), 20-21 June 2017, Kuala Lumpur / - , 2017, 25-25

Skup
12th International Conference on Business Management & Legal Studies (ICBMLS)

Mjesto i datum
Kuala Lumpur, Malezija, 20.06.2017. - 21.06.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
co-creation, humor, tourism attractions, valorisation of tourism attractions, intepretation of tourism attractions

Sažetak
Tourists are highly selective, they are looking for the unforgettable experiences and they want to familiarize with the tradition and the culture of the local residents, which represents a great challenge for the tourism products and service providers because they constantly have to create new and interesting activities, because tourists are no longer interested in sightseeing of the cultural and the historical heritage, but they also want to be a part of it. The purpose of this case study is to affect the perceptions of visitor of Vodnjan (Croatia) by enriching thier cultural experience. The goal is to propose a model of collaboration of tourists in the creation of such experiences. The appeal to humor, as a still underresearched topic in function of tourism, as well as the principles of co- creation, rearly used in tourism, were combined to help revalorize Vodnjan's tourism attractions and the destination itself.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Objavljen sažetak. Cjeloviti rad je u postupku objavljivanja.

POVEZANOST RADA