Pregled bibliografske jedinice broj: 90329
Adopting A Market Oriented Philosophy in South East Europe: A Dynamic Perspective
Adopting A Market Oriented Philosophy in South East Europe: A Dynamic Perspective // Developing Market Based Resource Strategies for South East Europe / Grbac, Bruno ; Martin, James (ur.).
Cleveland (OH) : Rijeka: John Carroll University ; Sveučilište u Rijeci, 2001. str. 19-32
CROSBI ID: 90329 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Adopting A Market Oriented Philosophy in South East Europe: A Dynamic Perspective
Autori
Grbac, Bruno ; Martin, James
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Developing Market Based Resource Strategies for South East Europe
Urednik/ci
Grbac, Bruno ; Martin, James
Izdavač
John Carroll University ; Sveučilište u Rijeci
Grad
Cleveland (OH) : Rijeka
Godina
2001
Raspon stranica
19-32
ISBN
953-6148-24-2
Ključne riječi
Market Orientation, South East Europe
Sažetak
A market orientation is both a philosophy toward engaging in business and a set of well-defined business activities that, when implemented, can dramatically increase the profitability and growth of firms. Because of its strong relationship to success, a market orientation is a crucial development stage for firms in the transition economies of South East Europe. Examining the acceptance and implementation of a market orientation from a diffusion of innovation perspective, this paper identifies some of the key factors that may increase or decrease the rate of acceptance of a market oriented philosophy and hence the rate of business development in the region.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
