Pregled bibliografske jedinice broj: 90325
Systematic Entrepreneurship as Marketing Resource Development Strategies in South Eastern Europe
Systematic Entrepreneurship as Marketing Resource Development Strategies in South Eastern Europe // Developing Market Based Resource Strategies for South East Europe / Grbac, Bruno ; Martin, James (ur.).
Cleveland (OH) : Rijeka: John Carroll University ; Sveučilište u Rijeci, 2001. str. 159-176
CROSBI ID: 90325 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Systematic Entrepreneurship as Marketing Resource Development Strategies in South Eastern Europe
Autori
Grbac, Bruno ; Jardas, Darko
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Developing Market Based Resource Strategies for South East Europe
Urednik/ci
Grbac, Bruno ; Martin, James
Izdavač
John Carroll University ; Sveučilište u Rijeci
Grad
Cleveland (OH) : Rijeka
Godina
2001
Raspon stranica
159-176
ISBN
953-6148-24-2
Ključne riječi
Entrepreneurship, Region, Market Orientation
Sažetak
In the paper the concept of systematic entrepreneurship as marketing resource development strategies in South Eastern Europe is introduced and discussed. Systematic entrepreneurship is a group of measures enabling everyone to grasp the idea of entrepreneurial spirit. It consists of a network of various institutions and their decisions (local government, Ministries, Chamber of Commerce, Banks, Universities) inciting the entrepreneurial development and regional development. The case of Rijeka region was used as a model to argue benefits and obstacles.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
