Pregled bibliografske jedinice broj: 90312
Dynamic Adaptive Companies - Answer to the "Waves" in Macromarketing Environment
Dynamic Adaptive Companies - Answer to the "Waves" in Macromarketing Environment // Developing Market Based Resource Strategies for South East Europe / Grbac, Bruno ; Martin, James (ur.).
Cleveland (OH) : Rijeka: John Carroll University ; Sveučilište u Rijeci, 2001. str. 43-60
CROSBI ID: 90312 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Dynamic Adaptive Companies - Answer to the "Waves" in Macromarketing Environment
Autori
Grbac, Bruno ; Martin, James
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Developing Market Based Resource Strategies for South East Europe
Urednik/ci
Grbac, Bruno ; Martin, James
Izdavač
John Carroll University ; Sveučilište u Rijeci
Grad
Cleveland (OH) : Rijeka
Godina
2001
Raspon stranica
43-60
ISBN
953-6148-24-2
Ključne riječi
Macromarketing, Dynamic Adaptive Companies
Sažetak
Macromarketing environment in the South Eastern Europe in the last decade are proving to be an exciting and challenging time for the business community. Forces as politics, economy and social shape the market place. Companies are in the process of searching for new solutions and new combination of factors to adjust to the new business condition. Companies that find adequate answers succeeded. They develops the inner system and adaptation treat as a process not as fact. They have the characteristics of dynamic adaptive companies.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
