Naslov
Social Networks as a Communication Tool in Social Supermarkets

Autori
Knezevic, Blazenka ; Davidaviciene, Vida ; Skrobot, Petra

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The Seventh International Conference on Social Media Technologies, Communication, and Informatics (SOTICS 2017) / Agarwal, Nitin ; Horak, Hana ; Nanetti, Andrea - Atena : International Academy, Research, and Industry Association (IARIA), 2017, 5-10

ISBN
978-1-61208-595-1

Skup
The Seventh International Conference on Social Media Technologies, Communication, and Informatics (SOTICS 2017)

Mjesto i datum
Atena, Grčka, 08.10.2017. - 12.10.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
social supermarkets ; social networks ; digital communication

Sažetak
Social supermarkets are a form of non-profit organizations, which use the workforce of volunteers and generated income (if there is any) is used for charitable activities. Their main purpose is to serve to customers which are in material deprivation. By definition, their operational activities include: (1) collecting donations in money, (2) organization of acceptance of donations in form of food and toiletries from traditional supply chains, (3) acquiring food and other stuff from other sources and (4) distribution of food, toiletries and other stuff for free and/or (5) selling goods at extremely discounted prices to socially endangered people. In their operational activities, there are numerous possibilities of social networks implementation in various stages of their everyday business. The aim of this paper is to analyze application of social networks in communication with donors, volunteers, end users and general public in case of social supermarkets. In the paper, we will analyze some real examples of application of social networks in active social supermarkets.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA