Pregled bibliografske jedinice broj: 898647
Managing Physical Evidence in Services Organizations
Managing Physical Evidence in Services Organizations // Sgem 2017 Conference Proceedings, Book 1, Volume V
Albena, 2017. str. 621-625 (poster, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 898647 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Managing Physical Evidence in Services Organizations
Autori
Dragičević, Marija
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Sgem 2017 Conference Proceedings, Book 1, Volume V
/ - Albena, 2017, 621-625
ISBN
978-619-7408-17-1
Skup
4th International Multidisciplinary Scientific Conferences on Social Sciences and Arts SGEM 2017
Mjesto i datum
Albena, Bugarska, 23.08.2017. - 30.08.2017
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Physical Evidence, the Role, Creating Atmosphere, Tactics
Sažetak
The aim of the paper is to on the strategic role and the dimensions of the physical evidence in services organizations and desc ribe stimulus-response model as often used model to explain the effec ts the services environment has on consumer behavior.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
