Naslov
The Role of Technological Innovations as the Assumption of the Communication Efficiency between Service Providers and Tourists that Making Decisions about Travel

Autori
Mihajlović, I. ; Milić Beran, I. ; Krželj Čolović

Izvornik
International journal of economics and statistics (2309-0685) 2 (2014); 257-269

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
consumer behavior, travel market, ICT, innovations, travel.

Sažetak
This paper focuses on studying the role of technological innovations of the communication efficiency of participants on travel market. According to research opportunities provided by innovative tools through interactivity, interoperability and multimedia, new technologies encourage positive trend of participation of those media and channels in distribution systems that implement the same. Respecting the opinions of scientists in this field, as corroborated by their theories, the first part of the paper emphasizes on studying the intensity of the use of ICT (Information and Communication Technology) application in the segment of the business activities of service providers and the consumer behavior in Europe, over a the last decade. Results show that the use of ICT varies in each country, whereby it can be concluded that there are factors that are a prerequisite to new trends in the consumers’ use of new technologies. The second part focuses on the empirical research concerning the use of new technologies by tourists when they obtain information or book a trip. The framework of research covered the period between June 2010 and November of the same year. The study was conducting on the sample of 400 tourists that spent at least one overnight in Dubrovnik. Although tourists still use intermediaries to a large extent, survey results show a growing trend of using Internet as an acceptable source of information for tourists when making decisions about travel and as a means for trip organization indicating its complementary value.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA