Naslov
Interni marketing u profitnim i neprofitnim organizacijama - doprinos demokratizaciji
(Internal Marketing in Profit and Non-profit Organizations' Contribution to Democratization)

Autori
Šverko, Ivan ; Franjić, Zoran ;

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Marketing Contribution to Democratization and Socioeconomic Development / Shultz, Clifford J.; Grbac, Bruno - Rijeka : Arizona State University, University of Rijeka, 2000, 253-268

Skup
25th Anual Macromarketing Conference: Macromarketing Contribution to Democratization and Socioeconomic Development

Mjesto i datum
Lovran, Hrvatska, 22.06.2000. - 25.06.2000

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
interni marketing; demokratizacija
(internal marketing; demokratization)

Sažetak
The processes of democratization in South-East European states in transition have taken an identifiable course. Many expected the processes of democratization in Croatia to move faster than in neighbouring eastern countries. Since this outcome is not unilaterally the case, means for expediting the democratic process are being sought in all areas of public activity. This paper change behavior, primarily of the employees towards their environment, creating thus the presuppositions for a faster development and advancement to a political democracy. The samplesof business and non business entities used did not produce valid and reliable conclusions about the possibilities of internal marketing instruments, but they didi provide hypothetical bases that can be further audited in practice. We expect that this work will provide an incentive for more comprehensive and detailed research in this area.

Izvorni jezik
Engleski

POVEZANOST RADA