Naslov
Challenges in determining the impact of cultural heritage's value on the economic sustainability of a tourism destination – The case of The Episcopal complex of the Euphrasian basilica in the historic centre of Poreč

Autori
Matečić, Ingeborg

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Local identity and tourism management on world heritage sites. Trends and challenges. Conference Proceedings / Cravidão, Fernanda ; Santos, Norberto ; Oliveira Moreira, Claudete ; Ferreira, Rui ; Nuno Nossa, Paulo ; Silveira, Luís - Coimbra : Department of Geography and Tourism, University of Coimbra, Portugal ; Center of Studies on Geography ad Spatial Planning | CEGOT - Centro de Estudos de Geografia e Ordenamento do Território Coimbra, 2017, 297-314

ISBN
978-989-96810-7-1

Skup
Local identity and tourism management on world heritage sites. Trends and challenges

Mjesto i datum
Coimbra, Portugal, 18.04.2017. - 22.04.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tangible cultural heritage’s value, economic evaluation, sustainable tourism development, economic sustainability

Sažetak
The objective of this paper is to critically analyse relations between the tangible cultural heritage value and the economic sustainability of a tourism destination. Economic sustainability presumes effective economic development and optimal management of tourism resources and requires an economic valuation of those resources and inclusion of its value in the economic system of a tourism destination. Tangible cultural heritage’s value could be estimated using many different quantitative or qualitative methods depending on the different types of values cultural heritage possess. Additionally, economic sustainability could be estimated using many different indicators such as measures of the existence or severity of current issues, signals of upcoming situations or problems. The main purpose of the research is to outline the challenges in determining the potential impact of cultural heritage's value on the economic sustainability of a tourism destination by identifying measurement issues and relations of afore mentioned variables. The research was conducted on a UNESCO cultural heritage site, namely The Episcopal Complex of the Euphrasian Basilica and the associated tourism destination of Poreč in Croatia. The value of the site was estimated on the basis of maintenance and promotional costs. The economic sustainability indicators of tourist arrivals and overnight stays were chosen on the basis of economic viability. Despite methodological issues the correlations indicated the existence of effects of tangible cultural heritage’s promotional costs on the tourist arrivals and overnight stays in tourism destination of Poreč.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA