Naslov
The strategy implementation process- experience and reflections from different hierarchical levels

Autori
Ivančić, Valentina ; Mencer, Ivan ; Jelenc, Lara

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, ostalo

Izvornik
Prezentacija na skupu- 7th South East European Meeting & Scientific Conference of Management Departments / Tipurić, D., Aleksić, A. - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2017, 39-49

ISBN
978-953-346-046-8

Skup
7th South East European Meeting & Scientific Conference of Management Departments

Mjesto i datum
Zagreb, Hrvatska, 22.09.2017. - 23.09.2017

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Nije recenziran

Ključne riječi
implementacija strategije, hijerarhijske razine, velika hrvatska poduzeća
(strategy implementation, hierarchical levels, large Croatian enterprises)

Sažetak
Although well-managed strategic management process implies an adequate strategy formulation, implementation and monitoring, many authors (eg. Kaplan & Norton 1992 ; Noble 1999 ; Okumus 2001) consider that strategy implementation is the most important and influent phase for enterprise success. Strategy implementation can lead to planned goals, but also to resource dissipation depending on how well it is established and managed. That is why in the last two decades some authors (eg. Bigler (2001), Kaplan & Norton (2006), Pryor et al. (2007) and Huber (2011)) emphasize that strategy implementation capability is one of the most important sources of competitive advantage of modern, proactive and international oriented companies. Many studies on strategy implementation point out that strategic plans, very often, don’t give expected results, and implementation obstacles are very common, but specif at the same time. However, studies that explore the relationship among environment, strategy implementation and business success are not numerous, especially not in South Eastern Europe. This paper examines the experience of individuals from different hierarchical levels dealing with the implementation process. We collect questionnaires from top, middle and low management level what offers the possibility to compare the experience of individuals with different tasks and engagement during this process. The results of the empirical research show that most respondents lament the mismatch of managing human resources. Employees feel that they are not adequately trained, that the management staff does not apply adequate motivational systems and, therefore, they are not ready to cooperate with operational levels. Strategy implementation success differs regarding the ownership form, the place of placement and the phase the implementation process is in. Private enterprises, in particularly those with a foreign placement, more successfully implement strategy than public enterprises. Although enterprises that make business on international markets lament a higher level of environmental uncertainty, results show that those enterprises achieve better results during the implementation process and better financial performances. In relation to the introducing phase, during the growing and the maturity phases, strategy implementation obstacles decrease and business performance improve.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA