Pregled bibliografske jedinice broj: 894626
Prescriptive Corporate Strategy in Practice
Prescriptive Corporate Strategy in Practice // Journal of Economics, Business and Management, 5 (2017), 8; 285-289 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 894626 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Prescriptive Corporate Strategy in Practice
Autori
Gonan Božac, Marli ; Paulišić, Morena ; Čuić Tanković, Ana ; Ivančić, Magda
Izvornik
Journal of Economics, Business and Management (2301-3567) 5
(2017), 8;
285-289
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Decision-making ; Emergent approach ; Prescriptive approach ; Strategy
Sažetak
The main objective of this paper is to examine the relationship between the application of prescriptive approach and decision-making as a rational process on a sample of large hotel companies. The purpose of the study is to determine whether there is consistency in applying the prescriptive approach to strategy. The study was conducted based on a questionnaire created by the authors of the paper, on a sample of large hotel companies operating in Croatia. The measurement instrument was validated by factor analysis and the results of the study point to a significant correlation between the variable about the characteristics and main results of prescriptive strategy and the variable claiming that decision- making is a rational process.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija,
Sveučilište Jurja Dobrile u Puli
Citiraj ovu publikaciju:
Uključenost u ostale bibliografske baze podataka::
- ProQuest
- Engineering and Technology Library
- Ulrich's Periodicals Directory
- MESLibrary
- Google Scholar, Crossref
