Naslov
SEO in e-commerce: Balancing between white and black hat methods

Autori
Duk, Sanja ; Bjelobrk, Dunja ; Čarapina, Mia

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
36th International Convention on Information & Communication Technology Electronics & Microelectronics (MIPRO 2013) / - : Institute of Electrical and Electronics Engineers (IEEE), 2013, 806-810

ISBN
978-953-233-073-1

Skup
36th International Convention on Information & Communication Technology Electronics & Microelectronics (MIPRO 2013)

Mjesto i datum
Opatija, Hrvatska, 20.05.2013. - 24.05.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Search engines ; Optimization ; Internet ; Google ; Business ; Web pages

Sažetak
Search engines are constantly improving the algorithms to bring the most relevant search results to users. Search engine optimization evolves with them. This research is based on balancing between good practices in search engine optimization and making mistakes while using particular optimization method which causes that web page is considered as less worthy or even spammy. New methods have been developed to avoid being declared as black hat and degradation by new algorithms. It has been shown which of those methods are being used in practice by several e- commerce in Croatia and which are being overlooked.

Izvorni jezik
Engleski

Znanstvena područja
Računarstvo, Informacijske i komunikacijske znanosti

POVEZANOST RADA