Pregled bibliografske jedinice broj: 891574
Improving quality of life through co-creating tourist experience –what has experience marketing to do with it?
Improving quality of life through co-creating tourist experience –what has experience marketing to do with it? // 25th CROMAR Congress - Marketing as a pillar of success - Competitiveness, co-creation and collaboration / Vrtiprah, Vesna ; Dragičević, Marija (ur.).
Dubrovnik: Hrvatska udruga za marketing (CROMAR), 2017. str. 17-18 (predavanje, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 891574 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Improving quality of life through co-creating
tourist experience –what has experience marketing
to do with it?
Autori
Lončarić, Dina ; Dlačić, Jasmina ; Kos Kavran, Andrijana
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
25th CROMAR Congress - Marketing as a pillar of success - Competitiveness, co-creation and collaboration
/ Vrtiprah, Vesna ; Dragičević, Marija - Dubrovnik : Hrvatska udruga za marketing (CROMAR), 2017, 17-18
ISBN
978-953-7153-43-4
Skup
25th CROMAR Congress - Marketing as a pillar of success - Competitiveness, co-creation and collaboration
Mjesto i datum
Dubrovnik, Hrvatska, 08.06.2017. - 10.06.2017
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Experience marketing ; Co-creation ; Tourist experience ; Quality of life
Sažetak
The paper explores the co-creation of the tourist experience with travel professionals and its impact on improving quality of life through satisfaction with the general trip experience. Hence, it adds to the existing body of literature by emphasizing the role of experience marketing in co-creating the tourist experience and its contribution to quality of life. The paper builds on previous research concerning the concepts of tourist experience co-creation (Mathis, 2013) and quality of life (Neal, Uysal & Sirgy, 2007). A survey was conducted on a convenience sample of 422 Croatian residents, who had travelled at least once in the year prior to the study. The hypotheses were empirically tested and validated by implementing partial least square structural equation modelling (PLS-SEM). Findings indicate that the co-creation of tourist experiences does influence satisfaction with the general trip experience, which, in turn, impacts the perceived quality of life. The paper also provides implications for travel professionals on how to improve their offering by using the postulates of experience marketing.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
Rad objavljen u Zborniku sažetaka. Rad sufinanciran
u sklopu projekta Sveučilišta u Rijeci - ZP UNIRI
2/16.
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Rijeka,
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
