Naslov
Concentration Level of the Largest World Retailers Based on Various Concentration Measures as Knowledge Needed by Decision Makers

Autori
Dumičić, Ksenija ; Žmuk, Berislav ; Knežević, Blaženka

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Growth, Competitiveness and International Trade from the European Perspective

Urednik/ci
Lazibat, Tonći ; Wach, Krzysztof ; Knežević, Blaženka

Izdavač
Ekonomski fakultet Sveučilišta u Zagrebu

Grad
Zagreb

Godina
2017

Raspon stranica
63-75

ISBN
978-953-346-044-4

Ključne riječi
retail sales ; concentration measures ; top world retailers

Sažetak
The achieved retail concentration level is very important for both, the competition level of an economy and for customers. If the retail concentration is high, customers can expect to have higher products prices and lower products quality and supply. A high retail concentration is one of indicators of problematic market structures, such as monopoly and oligopoly, in which the leading company or companies can misuse their position. Therefore, many stakeholders are interested in observing changes of retail concentration measures over time: retailers, suppliers, the state and the public in the relevant market. In this research, various concentration measures are applied and explained based on secondary data published at relevant Internet sources. Afterwards, the retail sales concentration levels for the top 250 world retailers in 2010 and 2014 are compared. The emphasis is given to standardized concentration measures, i.e., concentration ratio, Gini’s coefficient, Herfindahl‐Hirschman’s index, Rosenbluth’s index and Hall‐Tideman’s index. The analysis has shown that the retail sales concentration level, measured through retail sales values, is low in the both observed years. The analysis results have indicated that the retail concentration level increased in 2014 in comparison to 2010.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Navedeni rad prezentiran je u obliku postera na konferenciji TAKE 2017 ‐ Theory and Applications in the Knowledge Economy Conference, Zagreb, Hrvatska, 12.-14. srpnja 2017.

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