Naslov
Prepaid cards as a means of sales promotion in the transport sector

Autori
Aščić, Ivo ; Vrkljan, Joso ; Vukadin, Davorin

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
14th International Conference on Transport Science, ICTS 2011: Transport, Maritime and Logistics Science / Zanne, Marina ; Bajec, Patricija - Portorož : Fakulteta za pomorstvo in promet Univerza v Ljubljani, 2011, 1-8

ISBN
978-961-6044-92-9

Skup
14. mednarodno posvetovanje o prometni znanosti

Mjesto i datum
Portorož, Slovenija, 27.05.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
sales ; prepaid cards ; consumers satisfaction ; self-vending machines ; transpor companies

Sažetak
Satisfaction of demanding customers in the transport sector is nowadays crucial when services and products can be paid via electronic paying systems, by using various substitutes in information distribution, passengers and goods transportation, as well because of great competition in the area of transport services and in other activities which companies of that kind provide (goods and services sales). Introduction of new and accessible ways of paying, via prepaid cards, at all sales centres of transport companies (railway stations, post offices, highway toll booths, self-vending machines, Internet shopping, etc), in quite short period of time, significantly increases quality of broad spectra of services and products, decreases operative risk and expenses in dealing with cash at the cash registers and enables fast transactions, increasing image of a certain company. Loyalty customers number growth and market expansion based on better services, especially within traditional and public companies are the direct result of new services implementation

Izvorni jezik
Engleski

Znanstvena područja
Tehnologija prometa i transport

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