Pregled bibliografske jedinice broj: 884667
A New Business Model in the Growing Industry of eSport
A New Business Model in the Growing Industry of eSport // 2nd Business & Entrepreneurial Economics Conference Book of Abstracts / Kolaković, Marko (ur.).
Zagreb: Sveučilište u Zagrebu, 2017. str. 22-22 (predavanje, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 884667 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
A New Business Model in the Growing Industry of eSport
Autori
Radman Peša, Anita ; Čičin-Šain, Dijana ; Blažević, Toni
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
2nd Business & Entrepreneurial Economics Conference Book of Abstracts
/ Kolaković, Marko - Zagreb : Sveučilište u Zagrebu, 2017, 22-22
Skup
2nd Business & Entrepreneurial Economics
Mjesto i datum
Brijuni, Hrvatska, 24.05.2017. - 26.05.2017
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
business model, entrepreneurship, gaming industry, eSports
Sažetak
Esports, as competitive gaming is becoming the part of growing industry and more common topic in various international researches. The main purpose of this research is to come up with a new, innovative business model in the field of eSports which can be applied as significant business opportunity. Main goals of this paper include determining the key components of eSports possibilities in the emerging gaming industry and present some of innovative ways of using them in the light of the new business opportunities. By breaking the term eSports down to several components, their rentability and possible profit gaining is analyzed mostly from entrepreneurial perspective. Furthermore, target market segmentation of eSports is defined and compared toward traditional sports because traditional sports and eSports should be observed completely separately as many authors confirmed.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
