Naslov
Managing New Product Development Projects Using Lean Startup Approach

Autori
Tödtling, Marko ; Hegedić, Miro ; Štefanić, Nedeljko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Book of Proceedings of 2nd International Scientific Conference LEAN Spring Summit 2017 / Štefanić, Nedeljko ; Cajner, Hrvoje - Zagreb : Culmena, 2017, 1-11

ISBN
978-953-58558-3-5

Skup
2nd International Scientific Conference LEAN Spring Summit 2017

Mjesto i datum
Šibenik, Hrvatska, 01.06.2017. - 02.06.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
project management, lean startup, project management model, customer interviews

Sažetak
Current trends on the market, such as mass customization, high competition, short product life cycles and constantly changing customer needs ask for a different approach to project management in the development of the new products. Therefore, an ability to quickly adapt to changes in the client needs and wishes, concise documentation comprising only key elements are in general today's must-have in a term of efficient and effective project management. This paper proposes a new model for project management, primarily for new product development projects, based on Lean startup approach. The authors present a model whose key elements and phases were recognized through the literature review, and which afterwards was tested by conducting a case study on a single project. Further research should include application of this model to various types of projects in various types of industry and observation of the correlations between them, as well as conducting a more detailed research on elements of the model, such as project charter or project plan documentation.

Izvorni jezik
Engleski

Znanstvena područja
Strojarstvo

POVEZANOST RADA