Naslov
New product- the key factor of companie's development

Autori
Knežević, Sanja ; Pelivan Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 6th International Scientific and Expert Conference TEAM 2014 / Lóránt Kovács, Zsolt Csaba Johanyák, Róbert Pap-Szigeti - Kecskemét : Kecskemét College, Faculty of Mechanical Engineering and Automation, 2014, 272-275

ISBN
978-615-5192-22-7

Skup
International Scientific and Expert Conference TEAM

Mjesto i datum
Kecskemét, Mađarska, 10.11.2014. - 11.11.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
innovation, company, new products, development

Sažetak
Innovation is the most important factor that pushes the company forward, allowing it to continuously create added value, in order to satisfy the needs of consumers, and existential needs of the company. Existing products have a limited life span and must be replaced by new products. Companies that in its operations do not introduce new products, they lose the basis for survival compared to those who successfully adjusting to change. The innovative product is even more appreciated as a key component of sustainable development of many companies. However, the new products cannot succeed without risk. The risks of innovation are also great as her prize. The key to successful innovation lays in the work the entire enterprise, strong planning, marketing focus and systematic process of developing new products. Aim of the paper is to show the role and importance of new products for the survival and growth of the company and analyze innovative activities of companies in the European Union in relation to Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA