Naslov
Possibility of implementing Balanced Scorecard model in micro-enterprise´s business

Autori
Štavlić, Katarina ; Potnik Galić, Katarina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
6th International Scientific Symposium Economy of Eastern Croatia - vision and growth / Mašek Tonković, Anka - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2017, 1123-1131

Skup
6th International Scientific Symposium Economy of Eastern Croatia - vision and growth

Mjesto i datum
Osijek, Hrvatska, 25.05.2017. - 27.05.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Balanced Scorecard model ; Business management ; Micro-enterprise ; Limitations of the BSC model implementation in micro-enterprises

Sažetak
Micro-enterprises with their numerousness and business specificities are of great importance for the Croatian economy. In key strategic documents of the Republic of Croatia micro- enterprises have their place and a role as holders of realization of certain strategic objectives at the national level. Namely, at a national level strategic documents have been adopted in which target values and indicators are set based on which the effectiveness and implementation of the strategic goals will be evaluated for the strengthening of the economy, industry development, innovativeness strengthening and the acquisition of necessary knowledge and skills for creating the conditions for a successful and sustainable business. Holders of activities for realizing specific strategic objectives are also micro enterprises, which, if the focus themselves to contribute with their success to the realization of the strategic objectives set at national level, can improve their performance. One way to ensure this is to implement the Balanced Scorecard model (BSC model) and to improve business performance via implementation of their strategic direction and thereby enable themselves to actively participate in strengthening the entrepreneurial activities at the local, regional and national market. This paper presents an overview of research on the possibilities and limitations of implementing the BSC model in the business of micro- enterprises for the purposes of improving business performance. The aim of this paper is to analyse the possibilities of implementing the BSC model in the business of micro- enterprises. A review of some previous research and criticism on this subject, it was concluded that the application of the BSC model in micro- enterprises is a rather limited, but with the adaptation of the model it is possible to apply this model for measuring and monitoring business performance of micro-enterprises.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA