Naslov
Improving learning through case study competitions: Challenges for teachers and students

Autori
Dlačić, Jasmina ; Damnjanović, Vesna ; Ribarić, Iva

Izvornik
Ekonomski vjesnik (0353-359X) 30 (2017), 1; 99-113

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Case-based learning, local case study competition, marketing case study, Croatia, Serbia

Sažetak
The main aim of this research paper is to identify the different perspectives of students and teachers from two SEE countries on the case learning method in local case study competitions. Th is research investigates the benefits and challenges of participating in case study competitions for students and mentors. Previous research is extended to include the teachers’ perspectives. Qualitative research has been conducted in Serbia and Croatia to obtain a better insight into the perspectives of all parties involved. Students are found to have difficulties with time management and identifying financial and sales implications of marketing strategies. Mentors, on the other hand, emphasize that students have difficulties with negotiation skills and identifying financial and sales implications of the marketing strategy recommended. // Recommendations on how to improve learning through case study competitions are made. They should serve as guidelines for both teachers and students to help them to improve the learning process using marketing case studies.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA