Naslov
Websites as a Government Tool of Public Diplomacy: Framing the Issue of Unemployment

Autori
Luša, Đana ; Jakopović, Hrvoje

Izvornik
Teorija in praksa (0040-3598) 54 (2017), 2; 284-306

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
online public diplomacy ; official government web sites ; framing theory ; unemployment

Sažetak
This article analyses how online public diplomacy in two Western Balkans states, Croatia and Serbia, framed the issue of unemployment through official government websites. It looks at the topics associated and represented with unemployment in each government’s online news releases and the main subject of officially released photos. This paper uses the concept of online public diplomacy as the “bridge concept” which targets foreign publics, but at the same time reaching domestic publics as “side effect”. The content and the formal structure of the Croatian and Serbian Governments’ home pages were empirically analysed by looking at the frames in news stories on unemployment, but also by comparing how the aforementioned states harnessed “online communication tools” in their effort to reach audiences regarding specific policies. We focus on how both countries managed online public diplomacy during the peak of the economic crisis from January 2009 to December 2014.

Izvorni jezik
Engleski

Znanstvena područja
Politologija, Informacijske i komunikacijske znanosti

POVEZANOST RADA