Naslov
Lokalni proizvođači ekoloških poljoprivrednih proizvoda u funkciji održivog razvoja turizma
(LOCAL ORGANIC FARMING AS A MEANS OF SUSTAINABLE TOURISM DEVELOPMENT)

Autori
Cegur Radović, Tihana ; Vitner Marković, Silvija ; Varičak, Ivana

Izvornik
Proceedings of the 6th International Scientific Symposium Economy of Eastern Croatia - vision and growth (1848-9559) 6 (2017); 592-599

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
lokalni proizvođači, poljoprivredni eko proizvodi, turistička ponuda, održivost, marketing, Karlovačka županija
(local farmers, organic farming of eco-agricultural products, tourism supply, sustainability, marketing, Karlovac County)

Sažetak
Market trends point to the increased consumer awareness about local and organic food production. Therefore, there is a growing number of organic farmers who sell their eco-agricultural products on their own homesteads, markets and local fairs. Also, the sales potential of organic products in tourism has been recognized. As local organic products are becoming part of the tourism supply, their producers generate additional income from tourism. Given that indications for organic agricultural production on the territory of Croatia exist, there is a need to investigate the local organic farmers’ attitudes and opinions on the inclusion of their eco-agricultural products in the tourism supply. Therefore, the aim of this paper is to conduct a study that will determine the Karlovac County organic farmers’ attitudes and opinions on the importance of organic farming and the inclusion of their eco-agricultural products in the tourism supply. The subject of this research are Karlovac County organic farmers and their role and importance in achieving sustainable tourism. The study tested the following hypotheses: H1 - local organic farmers in Karlovac County believe that eco-certification positively affects purchase decisions, H2 - there is an interest of Karlovac County organic farmers for the inclusion of their eco-agricultural products in the tourism supply, H3 - local organic farmers in Karlovac County self-promote their eco-agricultural products on the market. The survey of attitudes and opinions of local organic farmers in Karlovac County, who have exhibited their products at the rural development fair called “RuralKa”, held in Karlovac in the period from 24th - 25th September 2016, served as an exploratory research in order to define and provide guidelines for future research.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA