Naslov
PROFIT MAXIMIZATION IN FAST-MOVING CONSUMER GOODS INDUSTRY OF CROATIA

Autori
Sopta, Martina ; Kovač, Ivana ; Knežević, Danijel

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Global Business & Economics Anthology / Kantarelis, D. - Worcester (MA) : Business & Economics Society International (B&ESI), 2017, 192-204

Skup
30th Business & Economics Society International Conference

Mjesto i datum
Abu Dhabi, Ujedinjeni Arapski Emirati, 08.01.2017. - 11.01.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
profit and profit maksimization, fast moving consumer goods, revenue and cost, production, global competition, market share

Sažetak
Fast-moving consumer goods industry is one of the most dynamic industries due to constant changes of consumer needs, changes in trends in the world and due to the extremely high competition. Although the profits of the individual products are low due to the low price of the product, in total they represent a significant amount due to the extremely large volume of sales. Because of this, consumer goods industry attracts high number of companies. To remain competitive, many of these companies implement profit maximization policies as their buissiness strategy. This thesis will, among the other things, explain the fundamental strategies of the business enterprise with a focus on profits and the maximization in the consumer goods industry. Methods of collecting and processing are based on the theoretical frameworks, but also on data that are related to the analysis of practices.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA