Naslov
Conducting web surveys in enterprises from Eastern Croatia: the analysis of cooperation rate

Autori
Dumičić, Ksenija ; Žmuk, Berislav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 6th International Scientific Symposium "Economy of Eastern Croatia - Vision and Growth" / Mašek Tonković, Anka - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2017, 548-557

Skup
6th International Scientific Symposium "Economy of Eastern Croatia - Vision and Growth"

Mjesto i datum
Osijek, Hrvatska, 25.05.2017. - 27.05.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
E-mail address ; Eastern Croatia ; Enterprise ; Response rate ; Web survey

Sažetak
In order to get quick feedback from enterprises for a low price, web surveys are the best tool for doing that. On that way, the crucial problems in enterprises can be identified quickly, and possible solutions may be proposed. Consequently, enterprises could significantly improve their business results. However, researchers are struggling with very low response rates in business web surveys. The aim of this paper is to investigate the situation considering willingness of enterprises in Eastern Croatia to participate in a web survey. The analysis is based on the results of conducted business web survey which topic was “use of statistical methods in enterprises”. The web survey took all limited liability enterprises in Croatia into account, but for the purpose of this research, only enterprises from following five counties are observed: County of Osijek-Baranja, County of Požega-Slavonia, County of Slavonski Brod- Posavina, County of Virovitica-Podravina, and County of Vukovar-Sirmium. The research results have shown that among the enterprises included in this research in Eastern Croatia, nearly one half of them have provided an e-mail address to contact, and around 2/5 of them have received the invitation to participate in the web survey by e-mail, but they did not perform any, positive or negative, action. Finally, less than 1% of enterprises in Eastern Croatia have completely filled the questionnaire. The identified main reasons of such a low response rate are that an enterprise does not have an e- mail address, and that an enterprise does not perform any action. These two reasons should be more inspected in closely and possible solutions for solving these problems should be given in the future research.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
This work has been partially supported by the Croatian Science Foundation under the project STRENGTHS (project no. IP-2013-9402).

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