Naslov
Contemporary Banking Distribution Channels –What Is The Customer’s Opinion?

Autori
Ružić, Erik ; Beke, Andrea

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the International Conference Interdisciplinary Management Research XIII / Barković, D. ; Runzheimer, B. et al. (ur.) - Opatija : Josip Juraj Strossmayer University of Osijek, Faculty of Econommics in Osijek ; Hochschule Pforzeim University, 2017, 990-1001

Skup
Interdisciplinary Management Research XIII

Mjesto i datum
Opatija, Hrvatska, 19.05.2017. - 21.05.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Bank marketing channels, electronic channels, bank customer

Sažetak
Contemporary banks use multiple marketing channels to reach their customers. In addition to the traditional branches, advanced technology allows banks to develop new electronic channels. These channels, along with other changes in the banking business (new competitors, deregulation) and changes in the environment, influence the customer behavior and attitudes. In order to remain competitive in their business environment, banks should investigate and gain knowledge about the contemporary financial costumer. The main aim of this paper is to identify the advantages as well as disadvantages of contemporary bank sales channels and the specific features of their use, and to determine the level of satisfaction of bank customers with their sales channels. The research was conducted among banks and their customers in Croatia and, along with the theoretical knowledge acquired, it could be useful for managers in developing distribution strategies and managing relationships with customers.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA