Pregled bibliografske jedinice broj: 876984
Naming in the Domain of Tourism
Naming in the Domain of Tourism // Foreign Languages and Tourism / Bosnar-Valković. B ; Miškulin, D. (ur.).
Portorož : Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2016. str. 44-49 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 876984 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Naming in the Domain of Tourism
Autori
Sušac, Vlado ; Lozo, Ivana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Foreign Languages and Tourism
/ Bosnar-Valković. B ; Miškulin, D. - Portorož : Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2016, 44-49
ISBN
978-953-7842-33-8
Skup
3rd International Conference: FOREIGN LANGUAGES AND TOURISM
Mjesto i datum
Portorož, Slovenija, 15.09.2016. - 16.09.2016
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
brand names, semiotics of advertising, naming, language of tourism
Sažetak
In this paper we tried to examine modern tendencies in the tourism brand names, as well as motivation in their creation. Our hypothesis is that the names of hotels and restaurants are mainly motivated by toponyms, anthroponyms and other words associated with the cultural and historical heritage of the researched area, in this case of Zadar County. We were also interested in different linguistic tools applied on phonetic, morphologic, semantic and orthographic level in order to increase the memorability and effectiveness of a name. Such tools might be assonance, alliteration, onomatopoeia, affixation, blending, unusual spelling and so on.
Izvorni jezik
Engleski
Znanstvena područja
Filologija
