Naslov
Technology and Marketing: Global Interactive Marketing through Internet and WWW

Autori
Leko, Mirna

Izvornik
Management (1331-0194) 2 (1997), 2; 67-74

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, pregledni rad, znanstveni

Ključne riječi
Internet; interactive marketing; www; global marketing

Sažetak
WWW is one of the most used parts of the Internet for business purposes, especially in the area of marketing.its outstanding features and characteristics enable it to successfully follow the global meta trends in business development that from general economic, technological and social development. WWW combines a number of advantages of different traditional media and marketing tools, thus quickly developing into the most globally attractive media. One of the most important factors for its application success in the area of marketing is the possibility to relatively easy measureits efficiency at different levels. Its further development as a marketing tool might be constrained mainly by human resource, i.e. knowledge, and quality limited by technology, which are only temporary.

Izvorni jezik
Engleski

POVEZANOST RADA