Naslov
Strategy implementation - environment relationship in large Croatian enterprises

Autori
Ivančić, Valentina ; Mencer, Ivan ; Jelenc, Lara ; Dulčić, Želimir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo

Izvornik
12th International Conference "Challenges of Europe- Innovative responses for resilient Growth and Competitiveness" : proceedings / - Split, 2017, Xx-yy

Skup
International Conference "Challenges of Europe- Innovative responses for resilient Growth and Competitiveness" (12 ; 2017)

Mjesto i datum
Bol, Hrvatska; Split, Hrvatska, 17.05.2017. - 19.05.2017

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
strategy implementation process, external environment, large enterprises in the Republic of Croatia

Sažetak
This paper examines the relationship between the external environment and strategy implementation process taking into account two aspects. The first aspect defines the impact of environmental characteristics on strategy implementation process. Respondents were asked to evaluate the level of turbulence and complexity of changes in micro and macro environment what defines the level of environment uncertainty. The second aspect defines the enterprise proactiveness in data collecting, processing and opportunities building. The empirical research has been conducted in large enterprises in the Republic of Croatia. The sample includes 78 enterprises and 208 respondents from different hierarchical levels and functions. The empirical results suggest that private enterprises mainly focused on international placement perceive a higher level of context uncertainty. However, this do not significantly influence strategy implementation process, if the enterprise approach in data collecting, processing and opportunities building is constant and proactive.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA