Naslov
Do Students in Croatia Care About Corporate Social Responsibility Performance of Banks?

Autori
Kundid Novokmet, Ana ; Bilić, Bruna

Izvornik
Management: Journal of Contemporary Management Issues (1331-0194) 21 (2016), 2; 223-248

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, izvorni znanstveni rad, znanstveni

Ključne riječi
Banks ; Corporate social responsibility ; Students’ perceptions ; Questionnaire ; Stakeholder theory
(Banks ; Corporate social responsibility ; Students’ perceptions ; Questionnaire ; Stakeholder theory.)

Sažetak
We investigate a relevance of the corporate social responsibility of banks from the students’ point of view. By doing so, we can pinpoint a compliance of the Croatian banks’ corporate social responsibility praxis with the expectations of students’ population as their current and/or future customers. Moreover, as we focus on the students of the higher years of studies at the Faculty of Economics, University of Split, who are potential employees or even future managers in the financial services industry, the results which are obtained throughout a questionnaire research might be perceived as a sort of a wider empirical verification of the stakeholder theory approach to corporate social responsibility. According to 163 responses, corporate social responsibility performance of banks in Croatia seems to be important to students, and some noticed disparities in their attitudes are discussed with regards to their socio- demographic characteristics. Nevertheless, most of students perceive an image and public reputation improvement to be the main driver of corporate social responsibility achievements in the Croatian banking sector, and thus they ask for a more responsible banking, especially from the foreign-owned banks. Apart from the identified policy recommendations in the corporate social responsibility area for the Croatian banks, students support the idea that faculties of economics should educate their students more on the ethical issues in business practices.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
This paper is an outcome of the diploma thesis written by B. Bilić under the supervision of A. Kundid Novokmet at the university graduate degree program in Business Studies, Financial Management course of study, at the Faculty of Economics, University of Split.

POVEZANOST RADA