Pregled bibliografske jedinice broj: 867211
Integration of Different Analytical Concepts on Multimedia Contents in Service of Intelligent Knowledge Extraction
Integration of Different Analytical Concepts on Multimedia Contents in Service of Intelligent Knowledge Extraction // Intelligent Analysis of Multimedia Information / Klepac, Goran ; Bhattacharyya, Siddhartha ; Sourav, De (ur.)., 2017. str. 401-430
CROSBI ID: 867211 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Integration of Different Analytical Concepts on Multimedia Contents in Service of Intelligent Knowledge Extraction
Autori
Klepac, Goran
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Intelligent Analysis of Multimedia Information
Urednik/ci
Klepac, Goran ; Bhattacharyya, Siddhartha ; Sourav, De
Izdavač
IGI Global
Godina
2017
Raspon stranica
401-430
ISBN
9781522504986
Ključne riječi
Analytical Concepts on Multimedia Contents
Sažetak
Chapter will introduce methodology how to use analytical potential of multimedia contents like YouTube, Bing Videos or Vimeo for discovering behavioral consumer characteristics. Chapter will also show how to consolidate unstructured text data sources from blogs and Twitter with revealed knowledge from multimedia contents for better understanding consumer habits and needs. For this purposes Social Network Analysis will be used as well as text mining techniques on different internet data sources. Presented methodology has practical value where information about customer behavior, preferences and changes in preferences during different time periods is valuable information for campaign planning, campaign management and new product development. Presented methodology also captures different techniques for data crawling from different internet resources, as well as analytical consolidation of revealed results which aim is better understanding of client behavior.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
