Naslov
Integration of Different Analytical Concepts on Multimedia Contents in Service of Intelligent Knowledge Extraction

Autori
Klepac, Goran

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Artificial Intelligence: Concepts, Methodologies, Tools, and Applications (4 Volumes)

Urednik/ci
Information Resources Management Association (USA)

Izdavač
IGI Global

Godina
2017

Raspon stranica
2493-2522

ISBN
9781522517597

Ključne riječi
Intelligent Knowledge Extraction

Sažetak
This chapter will introduce methodology how to use analytical potential of multimedia contents like YouTube, Bing Videos or Vimeo for discovering behavioral consumer characteristics. Chapter will also show how to consolidate unstructured text data sources from blogs and Twitter with revealed knowledge from multimedia contents for better understanding consumer habits and needs. For this purposes Social Network Analysis will be used as well as text mining techniques on different internet data sources. Presented methodology has practical value where information about customer behavior, preferences and changes in preferences during different time periods is valuable information for campaign planning, campaign management and new product development. Presented methodology also captures different techniques for data crawling from different internet resources, as well as analytical consolidation of revealed results which aim is better understanding of client behavior.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA