Naslov
Developing Churn Models Using Data Mining Techniques and Social Network Analysis

Autori
Klepac, Goran ; Kopal, Robert ; Mršić, Leo

Vrsta, podvrsta i kategorija knjige
Autorske knjige, monografija, znanstvena

Izdavač
IGI Global

Godina
2014

Stranica
308

ISBN
9781466662889

Ključne riječi
Churn, predictive modeling

Sažetak
Churn prediction, recognition, and mitigation have become essential topics in various industries. As a means for forecasting and managing risk, further research in this field can greatly assist companies in making informed decisions based on future possible scenarios. Developing Churn Models Using Data Mining Techniques and Social Network Analysis provides an in-depth analysis of attrition modeling relevant to business planning and management. Through its insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytics tools, this publication is especially relevant to managers, data specialists, business analysts, academicians, and upper-level students.

Izvorni jezik
Engleski

Znanstvena područja
Računarstvo, Ekonomija, Informacijske i komunikacijske znanosti

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